Any innovative mind should know that reading is the highway to success. Thus, as a business owner that wishes to be successful, you must read books relevant to your business.
What is more pertinent to your business growth than marketing? Below are nine classic marketing books every business owner must read.
Classic Marketing Books Every Business Owner Should Read
“Socratic Selling: How to Ask the Questions That Get the Sale,” authored by Kevin Daley with Emmett Wolfe
This book is highly recommended. It gives insight into how to build customer relationships and close more sales.
It also empowers the reader with knowledge of the customer, their powers, needs, decision-making authority, and how to utilize this information.
The book will educate you on how best to open a sales dialogue dynamically, guide the discussion, negotiate objections, and effectively close sales.
“The Pocket Full of Do,” authored by Chris Do
This is also a highly recommended book. It is a compilation of thoughts and ideas from other marketers.
It comprises seven parts; relationships, creativity, beliefs, pricing, sales & negotiation, marketing, and mindset when it comes to business. It is a great read you won’t regret.
I recommend the pricing section for upcoming freelancers.
“The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd”, authored by Allan Dib
The 1-Page Marketing Plan has proven to be the fastest and easiest way to create a marketing plan to facilitate your business growth.
In this book, Allan Dib empowers readers with a simple and quick means of creating an effective marketing plan.
The book comprises a page with nine squares that will help you map out your efficient marketing plan.
“Never Split the Difference,” authored by Chris Voss
Chris Voss joined the FBI and soon reached the pinnacle of his profession. He had to deal with several criminals and became an international kidnapping negotiator.
The book reveals the skills that helped him and his colleagues succeed where it mattered most: saving lives.
He shares the nine practical principles—counterintuitive tactics and strategies that you can use to become more persuasive in your professional and personal life.
Life is a series of negotiations you should be prepared for, and this book will help you in marketing and negotiations in business.
“This is Marketing,” authored by Seth Godin
Seth Godin shares his marketing wisdom in this book and teaches you how to be a driver of the market and not simply market-driven.
“Building a Story Brand,” authored by Donald Miller
This book borders on the struggle that business leaders face. It teaches business owners and marketers to use the seven universal elements of powerful stories to improve how they connect with customers and grow their businesses.
The book has been proven to teach you; the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
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