Clancey Braxton Yohman outdated marketing

It is time to stop operating with outdated marketing practices and come to light recent marketing trends. You should update your marketing strategies and procedures from time to time.

But you should find out which marketing practices are outdated. That is why I’m sharing five marketing practices that could be more effective in today’s market.

5 Outdated Marketing Practices To Stop

Using Surface-Level Data To Group Your Audience
Surface-level data, such as demographics, gender, age, etc., are outdated means of segmenting your audience. The newer way to divide people into groups is to look at how their attitudes and behaviors affect their purchases.

These include whether or not your audience puts affordability first, health first, environment first, luxury rather, etc. This will help you create content that resonates with your audience more deeply.

Mass Printing Of Flyers
This is one of the outdated marketing practices you need o stop to save money on advertising costs. Your flyers are more likely to end up in people’s purses till they clear them out, dump them on the roadside, in trash cans, or as decoration on table tops.

This is, however, different from the purpose for which it was made. People are more phone-conscious and glued to their devices to read your flyer, brochure, or pamphlet.

Thus, it is better to reach them on these devices with digital campaigns and advertisements. It is time to ditch this way of advertising.

Posting Only One Type Of Content
Many people have loud opinions on which content type is the best. Subsequently, many people tend to use only that type of content.

For instance, video marketing has proven to engage and convert more people than plain text. So, many people go ahead to churn out only video content.

It is time to drop this outdated practice. Content types can and should be mixed and used interchangeably.

Robotic Social Media Posts
Engagement is the most critical aspect of marketing, especially in this digital era. Hence, it is high time you stopped scheduling automated posts without engaging with your audience.

You should also avoid promotion-only content. You can entertain your audience by responding to their questions, comments, tags, etc.

Post engaging content that resonates with your audience’s interests, age group, behaviors, psychographics, expectations, etc.; that’s one of my best marketing tips.

Lack Of Personalization In Emails

Consumers love to know that you care about them and even, possibly, know them by name. This is where personalized emails come in. The era of sending bulk emails that say the same thing is gone.

Your emails should contain the prospect’s name and reflect whatever stage they are in the sales funnel. Each email should be personal to the buyer’s journey.

This will build a sense of importance and trust for the prospects. Thus, converting more customers and making more sales.

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